INDUSTRY NEWS

BARB to field-test online TV audience measure

BARB is preparing to launch a series of field tests to measure TV viewing via laptops and PCs, making the UK the first country to do so

Technology suppliers are misleading the market

The chief executive of automated television playout technology company Oasys has accused other equipment developers of using smoke and mirrors when trying to sell their IT-based playout systems

Most gamers only play 5hrs a week

ELSPA/ISFE study shows that only a committed eight per cent of gamers play for over 16hrs a week

iWork for iPhone is coming

iWork, Apple’s productivity suite of applications that is available on Mac OS and the iPad, is coming to the iPhone very soon.

Sony making money on PS3 at last

“We aren't making huge money from hardware, but we aren't bleeding like we used to.” says Sony Worldwide Studios President Yashida

iPhone 4 hacking begins

Coders claim to have made first breakthrough it what has become the ritualistic cracking of Apple’s machines

Apple to issue iPhone 4 fix?

Rumours surface of a potential software solution for highly publicised signal reception issues

iPhone 4 sales hit 1.7m in four days

Reports of dodgy reception not enough to put off apple enthusiasts

Cannes winners show social media is about more than Facebook

Mark Zuckerberg may have stolen the show at last week’s Cannes Lions International Advertising Festival, but it’s the winning projects we should be looking at to spread the good word of social media

Social media leads fans' participation in World Cup

Social media and mobile define the ways fans communicate with each other when watching the FIFA World Cup, according to research from the Internet Advertising Bureau and ESPN

Pre-owned blamed for market decline

Cowen and Company report says sales of titles in their second month of release have plummeted

BBC Trust approves Project Canvas

The BBC Trust has approved Project Canvas, the IPTV joint venture between the BBC, ITV, Channel 4, Five, Arqiva, BT and TalkTalk

Election increases daily unique browsers for online newspapers

Last month’s General Election sparked a surge in the number of total monthly and average daily unique browsers for online publishers, according to ABCE figures released today

Location services will excite advertisers more than iPhone 4

The mobile industry’s attention today will be on the launch of the iPhone 4, but confirmation of location-based services from Facebook and Apple poses more immediate opportunities for advertisers

iPhone 4 snapped up as it hits British shores

Apple aficionados have been queuing for days to get their hands on a phone described as 'an object of rare beauty'

The first social media World Cup will help brands engage viewers

The first social media World Cup can only be a good thing for brands according to Trevor Vagg at Kantar Media

Google VP says online video is nearing tipping point for advertisers

Online video is reaching a “tipping point for digital display”, according to Google VP for global media and platforms Henrique de Castro

Online video has made it into the big league

Sam Kayum, UK MD at Smartclip, claims online video is moving towards being seen as a profitable advertising solution

Did 'anti-game lobby' kill tax breaks?

Frontier boss Braben says subsidy was a double edged sword for UK gov

O2, Orange and Vodafone pilot improved mobile TV delivery

Mobile operators O2, Orange and Vodafone are jointly testing a mobile TV technology that will allow them to broadcast TV signals using their existing 3G spectrum

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