Read. Watch. Listen
Social media has changed forever how we interact and connect online - none more so than Facebook: with 750 million worldwide users, if Facebook were a country it would be the world’s 3rd largest, behind China and India!
This year’s F8 conference in San Francisco takes place tomorrow , and is an event used to highlight new Facebook developments and functionality to the assembled developers, bloggers and journalists. The latest “vision” for Facebook is to increase the sociability element, and there are plans to introduce a real-time stream of what users are watching and listening to online. Facebook engineers and product teams have been very busy meeting with entertainment and media industry players, and many industry experts anticipate the announcement of some exciting new partnerships
There are also rumours circulating that Facebook intend to introduce some granularity to the “Like” concept by adding “Read”, “Listened”, and “Watched” on content in user’s news feeds. The Like button was initially aimed at consumers, but has gradually been appropriated by business users. Another dimension will be added when new developers create social commerce buttons like “Want”, “Desire” and “Need”.
Many believe Facebook are introducing these new features to keep up with the competition - or the so-called threat - from Google Plus. However there are also great commercial advantages to having this kind of data; ad targeting would be a huge opportunity, as well as the capability of delivering a more personalised service for Facebook users.
Rumours aside, this conference looks set to introduce some fundamental changes to Facebook as we know it – and will undoubtedly impact on other forms of social media.